OUR STORY
WHAT WE DO
We're a family-run company specializing in women’s and men’s footwear, designed and produced in Italy, led by Carolina Caracciolo and Wiktor Sjövall.
Our mission is to curate a tailored selection of manufacturers – making their footwear easily accessible to those who value quiet luxury, forward-thinking design, and the highest levels of quality and comfort. Shoes that offer more than just style or function.
The selection is shaped by Scandinavian aesthetics – including our own line. We work closely with trusted manufacturers, and for many, we are the exclusive retailer in Scandinavia.
Each brand and designer is chosen for its unique identity and aligns with our five foundations.
FOUNDATIONS
Design relevance
Bold and timeless in balance – made with intention, shaped to reflect identity.
Quality
Among the highest in Italian shoemaking.
Comfort
Padded insoles and lasts shaped to follow your natural form.
Sustainability
Ethical materials, fair working conditions, smart logistics, and long-lasting products.
Price
Based on the true cost of production – not inflated by marketing or perceived prestige.
THE CORE
Carolina’s father, Claudio, founded the company with a vision to make Italian design and craftsmanship accessible to more people. That vision gave birth to our core.
Today, our purpose is to share this world of design and artisan shoemaking. We believe great shoes do more than complete a look – they shape how you move, how you feel, and how you’re perceived.
Our vision is to empower people to walk with intention – in shoes that express confidence, elegance, and reinforce one's identity.
WHY ITALY?
CC has its roots in Italy, originally in Naples. Claudio spent years building close relationships with Italian manufacturers – connections we carry forward today.
In Italy, design and craftsmanship are part of everyday life. It’s a cultural legacy built on beauty, pride, and tradition – the same spirit behind some of the world’s leading fashion houses.
"L’arte di arrangiarsi"
A unique design language and authenticity found only in Italy.
FROM THE BEGINNING...
The story of CC begins in Taranto, Italy, in 1942, with the birth of Claudio Caracciolo. In the 1960s, Claudio moved to Sweden, bringing his vast experience of Italian design and craftsmanship.
In 1978, he opened the first boutique with his wife, Berith, at Mäster Samuelsgatan in central Stockholm. They named it CC, after Claudio’s initials.
The store became a destination for customers seeking a curated, character-driven alternative to the mainstream. In 1989, CC moved into Sturegallerian, where it remains today as one of Stockholm’s most beloved fashion boutiques, and a must-visit for international visitors.
...TO NOW
Today, the company is led by Wiktor and Carolina – whose initials now mirror the company’s name. With deep roots in both Italian and Scandinavian design, Carolina brings together the best of two worlds. Together, they carry the legacy forward – fulfilling the mission of making the beauty of Italian footwear accessible to a wider audience.