The idea of this campaign was to take our audience on a journey to discover the rich culture of magical Kenya. We staged the full campaign in Masai Mara and Lamu Island where all production was done in-house.

CC Shoes Spring Summer Campaign was inspired by the values we stand for of Diversity and Inclusion, Wiktor the CEO and the head of Ecommerce and Marketing Naima executed the shoot in Kenya.

The Dunes of Lamu and the landscape that makes it up is one of the most representative icons of Coastal Kenya and it worked well with SS22 collection itself as it celebrates the tradition of craft, heritage, and inclusiveness through a style that is responsible to our environment, a style that focuses on craftsmanship, a style that disrupts the cycle of fashion as we know it.

The full cast of model stars was sourced locally to show the connection of shoes, models, the environment, and the local people. Also featured in the campaign are the Masaai People whose culture and way of life have not been influenced by foreigners. 
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Our team was inspired by Magical Kenya and nature’s elements the way the colors are magnified in the sun and artisan footwear steps in the sand dunes and the wilderness of Masai Mara. 

Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn
Espadrill Palamos 703 | Svart Skinn

Espadrill Palamos 703 | Svart Skinn

1 600 kr
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn
Espadrill Palamos 703 | Vitt Skinn

Espadrill Palamos 703 | Vitt Skinn

1 600 kr
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn
Espadrill Palamos 703 | Platino Skinn

Espadrill Palamos 703 | Platino Skinn

1 600 kr
Espadrill Monaco 184 | Svart Skinn
Espadrill Monaco 184 | Svart Skinn
Espadrill Monaco 184 | Svart Skinn
Espadrill Monaco 184 | Svart Skinn
Espadrill Monaco 184 | Svart Skinn
Espadrill Monaco 184 | Svart Skinn
Espadrill Monaco 184 | Svart Skinn
Espadrill Monaco 184 | Svart Skinn

Espadrill Monaco 184 | Svart Skinn

1 200 kr
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka
Espadrill Monaco 184 | Svart Mocka

Espadrill Monaco 184 | Svart Mocka

1 200 kr
Espadrill Monaco 184 | Beige Skinn
Espadrill Monaco 184 | Beige Skinn
Espadrill Monaco 184 | Beige Skinn
Espadrill Monaco 184 | Beige Skinn
Espadrill Monaco 184 | Beige Skinn
Espadrill Monaco 184 | Beige Skinn

Espadrill Monaco 184 | Beige Skinn

1 200 kr
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka
Espadrill Monaco 184 | Sand Mocka

Espadrill Monaco 184 | Sand Mocka

1 200 kr
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn
Espadrill Monaco 184 | Platino Skinn

Espadrill Monaco 184 | Platino Skinn

1 200 kr
Love Espadrill 101 | Svart Skinn
Love Espadrill 101 | Svart Skinn
Love Espadrill 101 | Svart Skinn
Love Espadrill 101 | Svart Skinn

Love Espadrill 101 | Svart Skinn

1 800 kr
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn
Love Espadrill 101 | Off-White Skinn

Love Espadrill 101 | Off-White Skinn

1 800 kr
Espadrill León 255 | Svart Skinn
Espadrill León 255 | Svart Skinn
Espadrill León 255 | Svart Skinn
Espadrill León 255 | Svart Skinn
Espadrill León 255 | Svart Skinn
Espadrill León 255 | Svart Skinn

Espadrill León 255 | Svart Skinn

900 kr
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa

Espadrill León 255 | Vit Nappa

900 kr
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn
Espadrill Badalona 019 | Svart Skinn

Espadrill Badalona 019 | Svart Skinn

1 500 kr
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka
Espadrill Badalona 019 | Sand Mocka

Espadrill Badalona 019 | Sand Mocka

1 500 kr
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn

Espadrill Badalona 019 | Vitt Kalvskinn

750 kr
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn
Espadrill Badalona 019 | Grönt Kalvskinn

Espadrill Badalona 019 | Grönt Kalvskinn

750 kr