The idea of this campaign was to take our audience on a journey to discover the rich culture of magical Kenya. We staged the full campaign in Masai Mara and Lamu Island where all production was done in-house.

CC Shoes Spring Summer Campaign was inspired by the values we stand for of Diversity and Inclusion, Wiktor the CEO and the head of Ecommerce and Marketing Naima executed the shoot in Kenya.

The Dunes of Lamu and the landscape that makes it up is one of the most representative icons of Coastal Kenya and it worked well with SS22 collection itself as it celebrates the tradition of craft, heritage, and inclusiveness through a style that is responsible to our environment, a style that focuses on craftsmanship, a style that disrupts the cycle of fashion as we know it.

The full cast of model stars was sourced locally to show the connection of shoes, models, the environment, and the local people. Also featured in the campaign are the Masaai People whose culture and way of life have not been influenced by foreigners. 
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Our team was inspired by Magical Kenya and nature’s elements the way the colors are magnified in the sun and artisan footwear steps in the sand dunes and the wilderness of Masai Mara. 

Espadrill Vigo 001 | Cognac Textil
Espadrill Vigo 001 | Cognac Textil

Espadrill Vigo 001 | Cognac Textil

1 600 kr
Espadrill Vigo 001 | Grå Textil
Espadrill Vigo 001 | Grå Textil

Espadrill Vigo 001 | Grå Textil

1 600 kr
Love Espadrill 101 | Svart Skinn
Love Espadrill 101 | Svart Skinn

Love Espadrill 101 | Svart Skinn

1 800 kr
Espadrill Pamplona 248 | Grå Textil
Espadrill Pamplona 248 | Grå Textil
Espadrill Pamplona 248 | Grå Textil
Espadrill Pamplona 248 | Grå Textil
Espadrill Pamplona 248 | Grå Textil
Espadrill Pamplona 248 | Grå Textil
Espadrill Pamplona 248 | Grå Textil
Espadrill Pamplona 248 | Grå Textil

Espadrill Pamplona 248 | Grå Textil

1 700 kr
Espadrill León 255 | Svart Nappa
Espadrill León 255 | Svart Nappa
Espadrill León 255 | Svart Nappa
Espadrill León 255 | Svart Nappa

Espadrill León 255 | Svart Nappa

1 800 kr
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa

Espadrill León 255 | Vit Nappa

1 800 kr
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka
Espadrill Palencia 225 | Guld Mocka

Espadrill Palencia 225 | Guld Mocka

1 800 kr
Espadrill Cartagena 194 | Svart Skinn
Espadrill Cartagena 194 | Svart Skinn

Espadrill Cartagena 194 | Svart Skinn

1 800 kr
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn
Espadrill Soria 072 | Beige Kalvskinn

Espadrill Soria 072 | Beige Kalvskinn

1 800 kr
Espadrill Soria 072 | Svart Kalvskinn
Espadrill Soria 072 | Svart Kalvskinn
Espadrill Soria 072 | Svart Kalvskinn
Espadrill Soria 072 | Svart Kalvskinn
Espadrill Soria 072 | Svart Kalvskinn
Espadrill Soria 072 | Svart Kalvskinn
Espadrill Soria 072 | Svart Kalvskinn
Espadrill Soria 072 | Svart Kalvskinn

Espadrill Soria 072 | Svart Kalvskinn

1 800 kr
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil
Espadrill Girona 053 | Beige Textil

Espadrill Girona 053 | Beige Textil

1 800 kr
Espadrill Girona 053 | Svart Textil
Espadrill Girona 053 | Svart Textil
Espadrill Girona 053 | Svart Textil
Espadrill Girona 053 | Svart Textil
Espadrill Girona 053 | Svart Textil
Espadrill Girona 053 | Svart Textil

Espadrill Girona 053 | Svart Textil

1 800 kr
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn
Espadrill Badalona 019 | Vitt Kalvskinn

Espadrill Badalona 019 | Vitt Kalvskinn

1 500 kr
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka
Espadrill Blanes 576 | Blå Mocka

Espadrill Blanes 576 | Blå Mocka

2 000 kr
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil
Espadrill Pamplona 248 | Rosa Textil

Espadrill Pamplona 248 | Rosa Textil

1 700 kr
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil
Espadrill Pamplona 248 | Vit Textil

Espadrill Pamplona 248 | Vit Textil

1 700 kr