The idea of this campaign was to take our audience on a journey to discover the rich culture of magical Kenya. We staged the full campaign in Masai Mara and Lamu Island where all production was done in-house.
CC Shoes Spring Summer Campaign was inspired by the values we stand for of Diversity and Inclusion, Wiktor the CEO and the head of Ecommerce and Marketing Naima executed the shoot in Kenya.
The Dunes of Lamu and the landscape that makes it up is one of the most representative icons of Coastal Kenya and it worked well with SS22 collection itself as it celebrates the tradition of craft, heritage, and inclusiveness through a style that is responsible to our environment, a style that focuses on craftsmanship, a style that disrupts the cycle of fashion as we know it.
The full cast of model stars was sourced locally to show the connection of shoes, models, the environment, and the local people. Also featured in the campaign are the Masaai People whose culture and way of life have not been influenced by foreigners.
Our team was inspired by Magical Kenya and nature’s elements the way the colors are magnified in the sun and artisan footwear steps in the sand dunes and the wilderness of Masai Mara.