The idea of this campaign was to take our audience on a journey to discover the rich culture of magical Kenya. We staged the full campaign in Masai Mara and Lamu Island where all production was done in-house.

CC Shoes Spring Summer Campaign was inspired by the values we stand for of Diversity and Inclusion, Wiktor the CEO and the head of Ecommerce and Marketing Naima executed the shoot in Kenya.

The Dunes of Lamu and the landscape that makes it up is one of the most representative icons of Coastal Kenya and it worked well with SS22 collection itself as it celebrates the tradition of craft, heritage, and inclusiveness through a style that is responsible to our environment, a style that focuses on craftsmanship, a style that disrupts the cycle of fashion as we know it.

The full cast of model stars was sourced locally to show the connection of shoes, models, the environment, and the local people. Also featured in the campaign are the Masaai People whose culture and way of life have not been influenced by foreigners. 
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Our team was inspired by Magical Kenya and nature’s elements the way the colors are magnified in the sun and artisan footwear steps in the sand dunes and the wilderness of Masai Mara. 

Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather
Espadrille Palamos 703 | Black Leather

Espadrille Palamos 703 | Black Leather

1 600 kr
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather
Espadrille Palamos 703 | White Leather

Espadrille Palamos 703 | White Leather

1 600 kr
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather
Espadrille Palamos 703 | Platinum Leather

Espadrille Palamos 703 | Platinum Leather

1 600 kr
Espadrille Palamos 703 | Rosé Leather
Espadrille Palamos 703 | Rosé Leather
Espadrille Palamos 703 | Rosé Leather
Espadrille Palamos 703 | Rosé Leather

Espadrille Palamos 703 | Rosé Leather

800 kr
Espadrille Monaco 184 | Black Leather
Espadrille Monaco 184 | Black Leather
Espadrille Monaco 184 | Black Leather
Espadrille Monaco 184 | Black Leather
Espadrille Monaco 184 | Black Leather
Espadrille Monaco 184 | Black Leather
Espadrille Monaco 184 | Black Leather
Espadrille Monaco 184 | Black Leather

Espadrille Monaco 184 | Black Leather

1 200 kr
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede
Espadrille Monaco 184 | Black Suede

Espadrille Monaco 184 | Black Suede

1 200 kr
Espadrille Monaco 184 | Beige Leather
Espadrille Monaco 184 | Beige Leather
Espadrille Monaco 184 | Beige Leather
Espadrille Monaco 184 | Beige Leather
Espadrille Monaco 184 | Beige Leather
Espadrille Monaco 184 | Beige Leather

Espadrille Monaco 184 | Beige Leather

1 200 kr
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede
Espadrille Monaco 184 | Sand Suede

Espadrille Monaco 184 | Sand Suede

1 200 kr
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather
Espadrille Monaco 184 | Platinum Leather

Espadrille Monaco 184 | Platinum Leather

1 200 kr
Espadrill León 255 | Svart Skinn
Espadrill León 255 | Svart Skinn

Espadrill León 255 | Svart Skinn

900 kr
Espadrill León 255 | Vit Nappa
Espadrill León 255 | Vit Nappa

Espadrill León 255 | Vit Nappa

900 kr
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather
Espadrille Badalona 019 | Black Leather

Espadrille Badalona 019 | Black Leather

1 500 kr
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede
Espadrille Badalona 019 | Sand Suede

Espadrille Badalona 019 | Sand Suede

1 500 kr
Espadrille Badalona 019 | White Calfskin
Espadrille Badalona 019 | White Calfskin
Espadrille Badalona 019 | White Calfskin
Espadrille Badalona 019 | White Calfskin

Espadrille Badalona 019 | White Calfskin

750 kr
Espadrille Badalona 019 | Green Calfskin
Espadrille Badalona 019 | Green Calfskin
Espadrille Badalona 019 | Green Calfskin
Espadrille Badalona 019 | Green Calfskin

Espadrille Badalona 019 | Green Calfskin

750 kr
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin
Espadrille Hvar 121 | Black Calfskin

Espadrille Hvar 121 | Black Calfskin

1 600 kr