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EFFORTÉ X CC SHOES

What happens when artisan shoes from Italy's leading fashion designers meet the countryside in southern Sweden?

This is the story of Efforté merging CC Shoes’ innovative pieces with the surroundings of the countryside. They explore and interpret the clash and the interaction between fashionable shoes and the rural environment. Italian haute couture in the dry grass of Österlen.

An anachronistic journey.

The duo started in Stockholm, rented an electric car, and went on a road trip with Österlen insight.

Bringing curated footwear from Italian Premiata, Strategia, Elena Iachi, Officine Creative, Moma and more - the peak edge of Italian made footwear.

 In Skåne, in an area where Malin spent parts of her childhood, they stayed in a house with a botanical garden. The neighborhood was close to water, agriculture, and an old railway station.

Two creative minds in one space.

Efforté is the dynamic vision of Fredrik and Malin. They create movement and Masterpieces that arise in the meeting between Malin’s creative mind and Fredrik’s extensive experience in film production and photography. Their main projects fall within the framework of film, photography, fashion, and art.

Efforté is:

Fredrik Bäckar is a world-famous cinematographer. Best known for his participation in ”The Girl with the Dragon Tattoo” and “Kidnapping Freddy Heineken”. With a creative mind and solid experience in film production, Fredrik is constantly looking for what is beyond the viewer’s expectations.

Malin Jansson is a stylist and creator. Fashion and jewelry are her main fields. The rawness that flirts with humor, packaged in a way that is easily accessible but one that challenges norms and society.

 

 

EFFORTÉ @INSTAGRAM